Organizing my mom’s office circa 1997.

Organizing my mom’s office circa 1997.


I’ve always loved making improvements to my surroundings. When I was younger I got a kick out of reorganizing my closet and rearranging my bedroom furniture. I would use my allowance to buy paint and then spend an afternoon painting my bedroom wall (whether or not it was an improvement is up for debate!) When The Container Store opened up just a few blocks away from my childhood apartment, I thought I had died and gone to heaven.

It wasn’t until I arrived at college that I realized my love of improving my surroundings was something unique. Growing up in New York City with limited space was a fun challenge and it equipped me well for dorm-room living. The first time a fellow dorm-dweller saw my room, they were convinced it was bigger than their identical room across the hall. I had rearranged the furniture that wasn’t bolted to the floor and made the most of under-bed storage with bed risers. They were small changes but they were impactful and it made the most of the space I was given. Friends would ask me to help them and I loved the look of joy on their face once we were done. Suddenly they could get up from their desk without bumping into their closet, or they could have friends over in their room because pushing the bed up against the wall gave them more floor space. From this moment on, I was hooked. 

I’ve taken this passion for organizing, spatial planning and interior design and turned it into Placed by Erin. Whether I’m helping a client declutter their home or working with an architect on an office layout, my mission remains the same: to understand how people use their space and to help them get the most out of it. 

“People ignore design that ignores people."